Product Creation
One of the examples given in the Mafioso Marketing manual is of a horse training subniche. This is a niche that I knew nothing about until I started creating products in it. It was, however, out of the question for me to create products from scratch myself.
Now, when I say it was out of the question, I mean it's because I didn't care to spend the time creating the products. There's no reason why I couldn't have, or why you couldn't have. Ghostwriters do it all the time. Before I became a Mafioso Marketer, I made all of the products myself, too. My point is, though - why spend hours or days creating a product from scratch when you can hire someone with expert knowledge to create the framework for your entire product range for under $100? For $97, I had a 5000 word report created for me. It was written by a girl who had been training horses all her life.
I used this 5000 word report to create a membership site, 2 ebooks, and even a few content sites. When all is said and done, I try and milk as many products as I can out of the information that is created for me by the experts. There's no use paying for more writing if you don't have to. A simple 5000 word report is never just a simple 5000 word report to me. It's a whole range of products just waiting to be created and expanded on.